It seems to me that this would drive sales better than doing it after hunting season is well under way. There must be a reason, and I'm not in that business, so I guess I'm just not privy to that reason.
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often wondering the same thing,,, except bring them out in march after season but before it gets to hot -
Maybe they want hunters to have a few hiccups during the season (Bad shots, peep out of alignment, too loud of a bow etc..) and make an impulse buy to alleviate their issues and provide hope for the rest of the season. "I'm sure to knock something down with this new $1300 bow"Comment
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I was just talking about this the other day with my brother. We couldn't come up with a good reason. Hopefully somebody in the industry will chime in.Comment
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Originally posted by TexasArchery_27 View Post
And just in time for the holiday shopping season...
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I think it's due to TV schedules. Most hunting shows come out with their new seasons in late June-first of July, and those episodes are the hunts from the fall prior. If these shows came out repping the 2016 model the exact time the 2017 model launches, by the time average joe sees in on TV that model is a year behind. The reason they don't do it at the ATA show or in spring is so all the TV and prostate guys have them in the woods for the hunting season to produce content for the whole next year. Just my educated guess.Comment
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I would guess they get them to market the earliest they reasonably can and still use the next year as the model year. A June 2017 release of the 2018 model doesn't work as well as a one or two month jump on the new year.Comment
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Christmas gift sales. Only reason.Comment
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