A beer recipe featuring dates and grapes called "dategrape" is causing controversy.
The craft brewery, which opened in Milwaukee this year, crowdsources its beer — allowing people to vote online for new recipes to be brewed. That process backfired when the final eight under consideration included the offensive name.
Schwartz took to Twitter and Facebook to explain and make amends.
"As many may know, there was an offensive name of a user-submitted beer in this month's vote. Our monthly votes let people submit ideas for the beers; we did not have a process for screening names before the vote rounds started. I feel horrible that this oversight happened, the beer name has been changed and we now have a process where our team vets names before they ever appear publicly. We would never promote rape culture as it is a very serious issue, never to be joked about. Again my deepest apologies for this."
UPDATE:After apology, brewer to donate to rape crisis center
The beer name ignited a social media firestorm from people who saw the flavor up for a vote on MobCraft sites. Many called the name "disgusting." Others planned to write complaints to MobCraft addressed to "Dear Sirs (for whom else could you be)."
The craft brewery, which opened in Milwaukee this year, crowdsources its beer — allowing people to vote online for new recipes to be brewed. That process backfired when the final eight under consideration included the offensive name.
Schwartz took to Twitter and Facebook to explain and make amends.
"As many may know, there was an offensive name of a user-submitted beer in this month's vote. Our monthly votes let people submit ideas for the beers; we did not have a process for screening names before the vote rounds started. I feel horrible that this oversight happened, the beer name has been changed and we now have a process where our team vets names before they ever appear publicly. We would never promote rape culture as it is a very serious issue, never to be joked about. Again my deepest apologies for this."
UPDATE:After apology, brewer to donate to rape crisis center
The beer name ignited a social media firestorm from people who saw the flavor up for a vote on MobCraft sites. Many called the name "disgusting." Others planned to write complaints to MobCraft addressed to "Dear Sirs (for whom else could you be)."
I LOLed at the beer name. 
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