Originally posted by KR-oldmexico
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Rather than permanently cutting rates, in many cases it may be better to offer a "courtesy discount" that is effective at current prices - maybe even establish a base price at which the discount kicks in. This could give you the ability to automatically readjust prices when oil prices go back up without having established a new price standard and without having to resubmit higher rates for approval.
We've had to offer some discounts, especially for new business, but fortunately the performance of our products allows our customers to cut cost by saving drilling time, which can be a significantly greater savings than a 10-25% price reduction on our bits or tools.
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